AI Content and SEO: How to Use It Right in 2024

Google officially stated it doesn't prohibit AI content, but requires it to be high-quality and useful for users. Let's understand how to create AI texts for SEO.

What Changed in 2024

New Google Criteria

**E-E-A-T** (Experience, Expertise, Authoritativeness, Trustworthiness)

**Helpful Content** - usefulness for users

**Original Insights** - unique insights and opinions

AI content must meet these criteria.

5 Rules for Quality AI Content

1. Add Expertise

AI generates the base, you add:

Personal experience

Specific examples

Unique data

2. Verify Facts

LLMs can make mistakes. Always check:

Statistics

Dates

Technical details

3. Optimize Structure

Use H2/H3 headings

Add lists and tables

Break into short paragraphs

4. Create Uniqueness

Add your case studies

Use your images

Write your conclusion

5. Optimize for Users

Answer real questions

Use simple language

Add CTAs and calls to action

Our Experience

We created 500+ articles using AI for clients. Results:

**80% of articles** reached TOP-10

**Organic traffic** grew by 150%

**Creation time** reduced by 5x

Conclusions

AI content works in SEO if:

You add expertise

Check and edit

Optimize for users

Want to automate SEO content creation? Contact us.